Focus On Credit Card Loyalty in Difficult Financial Times Clip
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By: Marcin Kosciak, Comarch and Dan Thompson, Pemco Technologies
The presentation will focus on the changing dynamics of credit and debit card reward programs as the result of the economic downturn. Dan will also give us an insight in the limitations in the credit card usage that are caused by individualized choice or by actions taken by the card issuers to limit risk. This, in return, brings up a question whether a credit card rewards program still makes cents (dollars too!) Is there really a significant (and measurable) difference in behavior between rewards and non-rewards credit cards?
The Loyalty Expo is powered by Loyalty 360, the Loyalty Marketer’s Association http://www.loyalty360.org. Contact Amanda Chasteen at amandachasteen@loyalty360.org for more information.
Duration : 0:2:35
Merchant credit card processing costs for rewards cards
